BEST HOPE ENTERPRISE LIMITED (hereinafter referred to as "the Company") is committed to respecting the privacy of every individual. We strive to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong and aim to meet internationally recognised standards of personal data privacy protection. The Company ensures that all employees adhere to the strictest security and confidentiality standards when handling personal data.
1. Types and Means of Collection of Personal Data
The Company may collect your personal data through various means, including but not limited to:
Direct provision: When you make purchases on the Company's website, register as a member, participate in promotional activities, make enquiries or submit feedback, we may collect your title, name, gender, phone number, email address, residential address, postal address, billing address, delivery address, payment or credit card information, username and password, etc.
Automatic collection: When you browse the Company's website, use our mobile application or social media platforms, we may collect your IP address, real-time location data, browser settings, browsing history, referral websites and other internet log data.
You may choose not to provide the requested personal data; however, if you do so, the Company may be unable to provide you with products, services or offers.
2. Purposes of Collection of Personal Data
The main purposes for which the Company collects and uses your personal data include:
a) Identifying and verifying your identity;
b) Processing your orders for products or services (including payment, delivery, refund arrangements, etc.);
c) Providing customer service and support;
d) Responding to and handling your enquiries, suggestions or complaints;
e) Administering membership programmes, promotional activities and corporate events;
f) Conducting customer opinion surveys and analysis to improve service and product quality;
g) Personalising website and social media content to enhance your browsing and shopping experience;
h) Designing and carrying out advertising or promotional activities (including targeted advertising);
i) Conducting direct marketing activities (see section 3 for details);
j) Complying with legal, regulatory or compliance requirements, and responding to enquiries from law enforcement or regulatory authorities;
k) Other purposes directly related to any of the above.
3. Direct Marketing
The Company may use your name, email address, phone number and/or address to send you promotional information about the Company's electronic products and related goods and services. If you do not wish to receive direct marketing communications, you may notify us at any time via the contact methods set out in section 9 below, and we will remove you from our contact list.
4. Use of Cookies
The Company may use cookies to collect user information on website usage in order to improve website functionality and user experience. Cookies facilitate login procedures, track transaction data and preserve session information.
You may disable the cookie function on your browser, but doing so may cause some website features to malfunction or increase operational complexity.
5. Data Retention
Your personal data will be retained for an appropriate period to fulfil the purposes for which it was collected, and will be deleted within a reasonable time in accordance with relevant legal requirements.
6. Data Security
The Company takes the security of collected data seriously and has implemented appropriate measures to prevent unauthorised access or use of such data. However, the Company shall not be held liable for any breach of security measures or any unauthorised disclosure or use of data.
7. Disclosure and Transfer of Data
The Company will not disclose your personal data to third parties, except to the following persons or entities:
a) Authorised and duly trained employees of the Company;
b) Third-party service providers providing support services (including but not limited to administration, customer service, logistics, transportation, installation, telecommunications, computer, payment processing, insurance, etc.), who are contractually bound to comply with this Privacy Policy;
c) Credit reference agencies or debt collection agencies;
d) Any person to whom disclosure is required under applicable laws, government or regulatory requirements;
e) Successors or assignees of the Company's rights in the event of a business restructuring, merger or similar transaction;
f) Third parties with whom you transact through the Company's services (e.g., online store systems, financial institutions, etc.).
Please note that your data may be transferred to locations outside Hong Kong. The Company will not disclose your personal data to third parties for marketing purposes without your prior consent.
8. User Rights
Under the Personal Data (Privacy) Ordinance, you have the right to:
a) Enquire whether the Company holds your personal data;
b) Access your personal data held by the Company;
c) Request correction of your personal data;
d) Ascertain the Company's policies and practices regarding personal data;
e) Request cessation of access to or use of your personal data.
The Company reserves the right to charge a reasonable fee for complying with the above requests.
9. Contact Us
If you wish to access, correct or delete your personal data, or have any queries about this Privacy Policy, please contact us.
For contact details, please refer to the "Contact Us" page on the Company's website.
10. Updates to this Privacy Policy
The Company may update this Privacy Policy from time to time and post the updated version on its website and mobile platforms. You are advised to visit regularly to ensure you are aware of the latest version.
